--- title: "2025 Final Partner Rankings: The Performance Report" description: "2025 Final Partner Rankings: The Performance Report by Joseph" --- [Skip to content](https://newsletter.support101.co/blog/2025-final-partner-rankings-the-performance-report#main-content) BF Publications Open main navigation Close main navigation - [Contact us](https://partnerhandbook.support101.co/article-279-how-to-reach-us2026) [Contact us](https://partnerhandbook.support101.co/article-279-how-to-reach-us2026) Jan 5, 2026 12:06:17 PM # 2025 Final Partner Rankings: The Performance Report ![Picture of Joseph Barsano](https://newsletter.support101.co/hs-fs/hubfs/image-Jul-01-2025-05-23-16-2310-PM.png?width=50&name=image-Jul-01-2025-05-23-16-2310-PM.png) [Joseph Barsano](https://newsletter.support101.co/blog/author/joseph-barsano) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://newsletter.support101.co/blog/2025-final-partner-rankings-the-performance-report) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://newsletter.support101.co/blog/2025-final-partner-rankings-the-performance-report) [Twitter icon](https://twitter.com/intent/tweet?url=https://newsletter.support101.co/blog/2025-final-partner-rankings-the-performance-report) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://newsletter.support101.co/blog/2025-final-partner-rankings-the-performance-report) [envelope icon](mailto:?body=https://newsletter.support101.co/blog/2025-final-partner-rankings-the-performance-report) The year 2025 opened with a massive bang. Momentum from late 2024 delivered a **16% revenue increase** (Q4 '24 vs. '23) that accelerated into a **17% surge in Q1 2025 vs Q1 2024**. Whether fueled by the new Rebate Program, the shifting political landscape, or a personal drive for a better life, the bottom line is: **Success in this business begins and ends with you.** --- ## The Elite: The Top 10 Heavyweights The top of the leaderboard remains a battleground of giants. While the Top 3 held their ground, the "middle-top" is seeing significant volatility. | **Rank** | **Partner** | **Trend** | **Movement** | **Analysis** | | --- | --- | --- | --- | --- | | **1** | **133** | ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/32.png) | **--** | **The Gold Standard.** Increasing revenue by 25% at a multi-million dollar scale is legendary. First rebate check incoming. | | **2** | **401** | ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/32.png) | **--** | **The Contender.** A modest increase after a multi-year slide. Poised to reclaim #1 if the pieces fall into place. | | **3** | **160** | ![📉](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c9/32.png) | **--** | **The Margin King.** Revenue dropped, but profit margins are massive. Needs to watch the rearview mirror. | | **4** | **995** | ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/32.png) | **--** | **The Anchor.** Consistent performance with a slight increase to hold the #4 spot. | | **5** | **700** | ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/32.png) | **+1** | **The Disruptor.** Overtook 999 and is gunning for the Top 3. Likely to pass #4 and #3 soon. | | **6** | **999** | ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/32.png) | **-1** | Slips a spot despite a modest revenue beat. Competition at the top is just that fierce. | | **7** | **101** | ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/32.png) | **--** | **The Machine.** The in-house book continues to produce consistent results. | | **8** | **338** | ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/32.png) | **+1** | **The Climber.** A solid revenue bump allows them to leapfrog into the #8 position. | | **9** | **069** | ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/32.png) | **-2** | Suffered a "success penalty"—revenue was up, but they were outpaced and slid two spots. | | **10** | **619** | ![📈](https://fonts.gstatic.com/s/e/notoemoji/16.0/1f4c8/32.png) | **+2** | **The Rising Star.** High double-to-triple digit growth potential. Now a Top 10 mainstay. | --- ## The Mid-Tier: The Battle for Relevance (#11–#20) This bracket is defined by high-stakes skirmishes. Partners #8 through #13 are separated by razor-thin margins; expect a bloodbath for ranking in 2026. - **#11. 850:** Strong showing, but 619’s surge bumped them from the Top 10. - **#12. USS:** Managed a slight bump but still slipped a spot due to the pressure from above. - **#13. 501:** The **"Margin Monster."** It’s time to get back into the Top 10. Go get it, Eric! - **#14. 205:** "Steady Eddy" strikes again, climbing 2 spots with consistent growth. - **#15. 140:** Slip-sliding away. A former Top 10 mainstay that continues to lose ground. - **#16. 155:** Slips a spot and is at risk of dropping further based on current trends. - **#17. 136:** A slip in revenue holds its ranking stagnant at 17. - **#18. UKK:** The biggest jump in this bracket (**+4 spots**). If Kevin wants it more, he can skyrocket. - **#19. 801:** The **"OG Book."** No new business, but a hyper-loyal customer base keeps this legacy book in the Top 20. - **#20. 158:** A total head-scratcher. Nice margins, but the volume simply doesn't match the potential. --- ## The Danger Zone: Prospect or Perish (#21–#30) The theme here is simple: **Hunger.** Many in this tier have good margins but lack the "mini whale" accounts (6-figure deals) needed to reach higher tiers and lower royalties. **Management Note:** Unless you are a brand-new Partner, sitting in the 20–30 range is not acceptable. A **"fart in the wind" **can move the numbers in this bracket. - **#21. 107:** Slipping 3 spots and out of the Top 20. - **#22. 802:** Jumps multiple spots on a decent beat. Effort has improved, but there is a long way to go. - **#23. 008 (Norm!!!!):** The classic grinder. A 6-spot jump because he never stops door-knocking. A rebate check is his reward. - **#24. 147:** Holding steady. Juggling three businesses means this one always suffers. Optimism isn't a strategy—focus is. - **#25. 143:** Slipping in revenue. The trend line is pointing the wrong way. - **#26. 503:** **Man down!** This performance is on life support. Paramedics needed. Blames everyone but himself.  - **#27. 106:** Growth from last year, but at this volume, you could grow by 100% for multiple years and still not crack the Top 15. - **#28. 180:** **Marc (Sam’s kid/former BF staff member).** 1st time showing in the top 30. We have the product, and you have the brain.  - **#29. 201:** A managed book and nothing else. Always lands at the bottom of the Top 30. - **#30. 225:** **Termed.** This garbage human being will not be appearing on next year’s list. --- ### Key Takeaways for 2026 - **Sacrifice Margin for Scale:** Low-volume/High-margin is a trap. You need 6-figure accounts to hit the higher tiers and unlock lower royalties. The top 15 know this. - **Prospecting is Oxygen:** The slide from #15 down is almost always due to a lack of new business development. Is it your Energy? Are you too comfortable? Corperate isnt happy. You're not happy, your significant other isn't either - What would you like to do about it? - **The Rebate Incentive:** The program is working. Use that capital to reinvest in your growth and sales engine. 2026 is year 2 of the rebate program and it will be a great year!      Regards, Joe ## Related posts ## [“What to Expect from FedEx and UPS in 2026 from Carrier Relations Perspective”](https://newsletter.support101.co/blog/what-to-expect-from-fedex-and-ups-in-2026-from-carrier-relations-perspective) ![Picture of Eddy Ng](https://newsletter.support101.co/hs-fs/hubfs/IMG_6296.jpg?width=50&name=IMG_6296.jpg) [Eddy Ng](https://newsletter.support101.co/blog/author/eddy-ng) Dec 30, 2025 4:42:09 PM First and foremost I would like to wish everyone happy and healthy New Year. In my newsletter... [Read more](https://newsletter.support101.co/blog/what-to-expect-from-fedex-and-ups-in-2026-from-carrier-relations-perspective) ## [Orphans and Potential Fraud - Things To Consider with Account Releases](https://newsletter.support101.co/blog/orphans-and-potential-fraud-things-to-consider-with-account-releases) ![Picture of George Lin](https://newsletter.support101.co/hs-fs/hubfs/Untitled.jpg?width=50&name=Untitled.jpg) [George Lin](https://newsletter.support101.co/blog/author/george-lin) Dec 31, 2025 2:14:41 PM Over the years, we’ve come to learn that Orphan shipments are not completely preventable, but it is... [Read more](https://newsletter.support101.co/blog/orphans-and-potential-fraud-things-to-consider-with-account-releases) ## [Behind the Scenes: Platform Upgrades, Insurance Updates & New Tools](https://newsletter.support101.co/blog/behind-the-scenes-platform-upgrades-insurance-updates-new-tools) ![Picture of George Lin](https://newsletter.support101.co/hs-fs/hubfs/Untitled.jpg?width=50&name=Untitled.jpg) [George Lin](https://newsletter.support101.co/blog/author/george-lin) Apr 1, 2026 3:24:49 AM As we head into Q2, I wanted to give you a look at some of the major projects we've been working on... [Read more](https://newsletter.support101.co/blog/behind-the-scenes-platform-upgrades-insurance-updates-new-tools) facebook-f icon linkedin-in icon Twitter icon instagram icon - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 --- # BF Publications 123 Main Street, City, State 11111 Copyright © 2026, BFS ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Joseph Barsano", "url" : "https://newsletter.support101.co/blog/author/joseph-barsano" }, "dateModified" : "2026-01-05T17:09:04.560Z", "datePublished" : "2026-01-05T17:06:17.000Z", "headline" : "2025 Final Partner Rankings: The Performance Report", "mainEntityOfPage" : { "@id" : "https://newsletter.support101.co/blog/2025-final-partner-rankings-the-performance-report", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" }, "name" : "BFS" } } ```