Over the years, we’ve come to learn that Orphan shipments are not completely preventable, but it is...
The year 2025 opened with a massive bang. Momentum from late 2024 delivered a 16% revenue increase (Q4 '24 vs. '23) that accelerated into a 17% surge in Q1 2025 vs Q1 2024. Whether fueled by the new Rebate Program, the shifting political landscape, or a personal drive for a better life, the bottom line is: Success in this business begins and ends with you.
The Elite: The Top 10 Heavyweights
The top of the leaderboard remains a battleground of giants. While the Top 3 held their ground, the "middle-top" is seeing significant volatility.
| Rank | Partner | Trend | Movement | Analysis |
| 1 | 133 |  |
-- | The Gold Standard. Increasing revenue by 25% at a multi-million dollar scale is legendary. First rebate check incoming. |
| 2 | 401 | |
-- | The Contender. A modest increase after a multi-year slide. Poised to reclaim #1 if the pieces fall into place. |
| 3 | 160 |  |
-- | The Margin King. Revenue dropped, but profit margins are massive. Needs to watch the rearview mirror. |
| 4 | 995 | |
-- | The Anchor. Consistent performance with a slight increase to hold the #4 spot. |
| 5 | 700 | |
+1 | The Disruptor. Overtook 999 and is gunning for the Top 3. Likely to pass #4 and #3 soon. |
| 6 | 999 | |
-1 | Slips a spot despite a modest revenue beat. Competition at the top is just that fierce. |
| 7 | 101 | |
-- | The Machine. The in-house book continues to produce consistent results. |
| 8 | 338 | |
+1 | The Climber. A solid revenue bump allows them to leapfrog into the #8 position. |
| 9 | 069 | |
-2 | Suffered a "success penalty"—revenue was up, but they were outpaced and slid two spots. |
| 10 | 619 | |
+2 | The Rising Star. High double-to-triple digit growth potential. Now a Top 10 mainstay. |
The Mid-Tier: The Battle for Relevance (#11–#20)
This bracket is defined by high-stakes skirmishes. Partners #8 through #13 are separated by razor-thin margins; expect a bloodbath for ranking in 2026.
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#11. 850: Strong showing, but 619’s surge bumped them from the Top 10.
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#12. USS: Managed a slight bump but still slipped a spot due to the pressure from above.
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#13. 501: The "Margin Monster." It’s time to get back into the Top 10. Go get it, Eric!
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#14. 205: "Steady Eddy" strikes again, climbing 2 spots with consistent growth.
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#15. 140: Slip-sliding away. A former Top 10 mainstay that continues to lose ground.
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#16. 155: Slips a spot and is at risk of dropping further based on current trends.
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#17. 136: A slip in revenue holds its ranking stagnant at 17.
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#18. UKK: The biggest jump in this bracket (+4 spots). If Kevin wants it more, he can skyrocket.
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#19. 801: The "OG Book." No new business, but a hyper-loyal customer base keeps this legacy book in the Top 20.
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#20. 158: A total head-scratcher. Nice margins, but the volume simply doesn't match the potential.
The Danger Zone: Prospect or Perish (#21–#30)
The theme here is simple: Hunger. Many in this tier have good margins but lack the "mini whale" accounts (6-figure deals) needed to reach higher tiers and lower royalties.
Management Note: Unless you are a brand-new Partner, sitting in the 20–30 range is not acceptable. A "fart in the wind" can move the numbers in this bracket.
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#21. 107: Slipping 3 spots and out of the Top 20.
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#22. 802: Jumps multiple spots on a decent beat. Effort has improved, but there is a long way to go.
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#23. 008 (Norm!!!!): The classic grinder. A 6-spot jump because he never stops door-knocking. A rebate check is his reward.
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#24. 147: Holding steady. Juggling three businesses means this one always suffers. Optimism isn't a strategy—focus is.
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#25. 143: Slipping in revenue. The trend line is pointing the wrong way.
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#26. 503: Man down! This performance is on life support. Paramedics needed. Blames everyone but himself.
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#27. 106: Growth from last year, but at this volume, you could grow by 100% for multiple years and still not crack the Top 15.
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#28. 180: Marc (Sam’s kid/former BF staff member). 1st time showing in the top 30. We have the product, and you have the brain.
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#29. 201: A managed book and nothing else. Always lands at the bottom of the Top 30.
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#30. 225: Termed. This garbage human being will not be appearing on next year’s list.
Key Takeaways for 2026
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Sacrifice Margin for Scale: Low-volume/High-margin is a trap. You need 6-figure accounts to hit the higher tiers and unlock lower royalties. The top 15 know this.
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Prospecting is Oxygen: The slide from #15 down is almost always due to a lack of new business development. Is it your Energy? Are you too comfortable? Corperate isnt happy. You're not happy, your significant other isn't either - What would you like to do about it?
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The Rebate Incentive: The program is working. Use that capital to reinvest in your growth and sales engine. 2026 is year 2 of the rebate program and it will be a great year!
