Shipping logistics has never been “just a business” for us. It has been a lifelong mission. BF was...
We are 25% through
Last year, we announced a bold program called the Rebate Program to all of you. So, with 6 months in the books on this annual program that is for years 2025 and 2026, the numbers are in for Q1 and Q2. We are shaping up to crush 2022 (the Pandemic sugar high year). We are up 19% YOY, and I believe it can touch 25% as it feels like we have more tailwinds than in Q1/Q2. We have left so much on the table still. I say this because I know every Partner, I know everyone who ever made a sale. When one immerses themselves in their craft and gets rid of the head-trash, they provide for a better life for everyone who depends on them.
We are in the throes of reinventing ourselves, and if you aren't doing that in business, you're going to be eaten. BF, however, does the eating, and we eat good!
To those who haven't thrown in the towel, I salute you, your families, and those who depend on you also salute you.
To those who haven't thrown in the towel, I salute you, your families, and those who depend on you also salute you.
Stay focused is the message.
As we embark on the next 6 months, I feel a very good blend of the ingredients here at BF, the staff who are committed. This is our superpower. We don't emply an in-house sales team, we are focused on you.
Looking ahead, I plan on making a trip out to Orange County in September. It should allow me to meet with some of the best BF Partners. I also plan on traveling to South Florida, either in September or November, as late September till mid-October is holiday season on the Jewish calendar, and if you haven't heard by now, a little event on October 26 is happening. My son Mark will be getting married! Feel free to send him a note.
At my daughter's wedding back in January 2020, it was so nice to see many of you make the trip to celebrate with us, and I hope to do that again! I'll never forget that night. And if you haven't seen a Jewish wedding yet, well, it is something special. This one will be more of a Country Club setting in New Jersey, whereas Lillians was in the heart of Brooklyn. Invitations are going out soon.