Summer Is for Growth – So Is Logistics

As we roll into the heart of summer, it’s not just the temperatures rising—it’s the pace of change in our world, and especially in logistics. Adapting isn’t optional anymore—it’s essential. Whether it’s global carrier strategies shifting or customer expectations evolving faster than ever, staying ahead means embracing the uncomfortable, moving with purpose, and choosing progress over pause.

Here at BF, we’re committed to helping our Partners not only keep up—but stay ahead. We’re not just talking about freight—we’re talking about building smarter businesses through value-added services, new tech, and a Partner-first approach that puts tools in your hands to help you close more, save time, and win bigger.

As someone who once ran operations for a Partner before and now sits on the BF side, I see this from both lenses. I’ve lived the challenges you face—balancing reactive chaos with the pressure to grow. And one thing’s clear: growth doesn’t come from staying in your comfort zone. The future belongs to those who move boldly, embrace change, and work smarter—not harder.

Carrier Trends Heating Up in 2025:

• FedEx is ramping up AI-based routing optimization to cut delivery times and reduce transit exceptions.
• UPS has expanded its small business tools, offering APIs that simplify integrations—great news for automation-focused Partners.
• DHL continues to dominate internationally with new green logistics initiatives and expanded customs clearance support—perfect timing for those of you growing cross-border business.

Don’t Just Adapt. Evolve. Thrive.

A few of the tools we’re encouraging you to explore this summer:

• ZoomInfo – If you grabbed one of our limited seats, congratulations—you’re already on your way to better prospecting and lead targeting. A few spots are still left. Let’s talk if you’re ready to go hunting for your next big deal, Gainshare or BFAM
• BF’s Trusted Partner’s Program (TPP) – Say goodbye to waiting on quotes. Partners can now generate international labels on-demand, whether for a REMS customer under your main Partner ID or a TPP REMS ID. It’s about speed, control, and opportunity.
• BF Print Solutions – Want to grow and retain accounts? Leverage your BFPD and talk to us about how branded print can support your growth strategy.
• Boomerang for email and Fathom for meetings – Two simple tools to help you follow up smarter, have stronger customer conversations, and turn meetings into momentum.

The Bottom Line: Evolve or Be Left Behind

We’re in the midst of a transformation across logistics. What worked even a year ago might not move the needle today. Whether it’s technology, prospecting strategy, or partner tools, the theme of the summer is clear: change is here, and it favors the prepared.

So take the leap. Book time with me to discuss any of these tools. Let’s make sure your sales toolbox is sharp, your pipeline full, and your approach aligned with where the industry is going.

Here’s to thriving in the heat.