--- title: "Introducing the Tradeshow Matrix: Built for You" description: "Introducing the Tradeshow Matrix: Built for You by George" --- [Skip to content](https://newsletter.support101.co/blog/introducing-the-tradeshow-matrix-built-for-you#main-content) BF Publications Open main navigation Close main navigation - [Contact us](https://partnerhandbook.support101.co/article-279-how-to-reach-us2026) [Contact us](https://partnerhandbook.support101.co/article-279-how-to-reach-us2026) Oct 1, 2026, 5:29:40 PM # Introducing the Tradeshow Matrix: Built for You ![Picture of George Lin](https://newsletter.support101.co/hs-fs/hubfs/Untitled.jpg?width=50&name=Untitled.jpg) [George Lin](https://newsletter.support101.co/blog/author/george-lin) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://newsletter.support101.co/blog/introducing-the-tradeshow-matrix-built-for-you) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://newsletter.support101.co/blog/introducing-the-tradeshow-matrix-built-for-you) [Twitter icon](https://twitter.com/intent/tweet?url=https://newsletter.support101.co/blog/introducing-the-tradeshow-matrix-built-for-you) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://newsletter.support101.co/blog/introducing-the-tradeshow-matrix-built-for-you) [envelope icon](mailto:?body=https://newsletter.support101.co/blog/introducing-the-tradeshow-matrix-built-for-you) A few months ago, BF set out to build something that can be truly useful for a Partner’s prospecting process. We kept returning to one simple, crucial question that matters most to your book: *where are the high-volume shippers hiding?* We realized that navigating endless event directories and guessing which rooms were actually worth your precious time was holding you back. So, we decided to solve that problem once and for all by creating the [Tradeshow Matrix](https://docs.google.com/spreadsheets/d/1csXielni2FjOxmAAjB066zuJ0aXFbnVI/edit?usp=sharing&ouid=101742793740500181992&rtpof=true&sd=true) — a single, sharp, and welcoming instrument designed to map out where your best potential accounts are standing, making your outreach clearer and much easier. Here is what we’ve put together for you and how we can put it to work together this quarter. **140 shows — plus a whole new layer underneath.**The matrix carries **140 carefully selected shows.** Every major national floor you know — NRF, MAGIC, Expo West, PACK EXPO, SEMA, and the Fancy Food shows — is right here. But we've also added something brand new that I'm particularly excited about: a **grassroots layer.** Across six major metro areas — New York, Los Angeles/San Francisco, Miami, Dallas/Austin, Chicago, and Seattle — we’ve mapped out the flea markets, craft fairs, antique shows, and weekend markets where early-stage DTC sellers set up shop every single weekend. These are passionate merchants shipping *today* who haven't locked in a real carrier program yet. It's a warm, welcoming pipeline built specifically to help you discover unseen opportunities. **Every show helps qualify itself for you.**We added three handy columns so you can easily size up a show before committing your precious time or travel budget: - **Tier Classification** — how big the room is. Tier 1 (under 2,000 attendees), Tier 2 (2,000–10,000), Tier 3 (10,000+). - **Access Model** — public (B2C), trade-only (B2B), or hybrid. - **Primary Lead Type** — whether you'll be shaking hands with DTC sellers, wholesale accounts, or suppliers. Line those up against how *you* like to connect with people on the floor, and the guesswork disappears. **Slice it however feels best to you.**The matrix now naturally reshapes itself to match your focus: - **Live Tier and Region views** — pick a tier or region from a dropdown and your shortlist updates instantly. - **12 industry tabs** — Food & Beverage, Gift & Home, Apparel & Outdoor, Pet, Automotive, Supply Chain & Parcel, Beauty, and more — each a ready-made target list. - **Two month-by-month calendars (2026 and 2027)** — plan your upcoming quarters smoothly at a glance. ★ flags a Priority show with high shipper density, while ● flags a solid, broader opportunity. **One more vertical, for a different kind of brand.**If you work with consumer-wellness and longevity clients, there's now a dedicated **biohacking** tab — a fast-growing B2C circuit with its own calendar of events. **Let's put it to work together.**The Tradeshow Matrix is an ever-evolving tool designed to adapt and grow alongside your prospecting needs, and it is live and ready for you today. The floor is wide open — let’s go open some doors and find that volume! ## Related posts ## [Better Together: Collaboration, Growth & What’s Ahead This Summer](https://newsletter.support101.co/blog/better-together-collaboration-growth-whats-ahead-this-summer) ![Picture of Carolyn](https://app.hubspot.com/settings/avatar/4eabf00bc2dcbb205fc69643e18413e8) [Carolyn](https://newsletter.support101.co/blog/author/carolyn) Jun 30, 2026, 6:53:42 PM Happy almost Fourth of July! I hope everyone is having a wonderful summer so far. I wanted to use... [Read more](https://newsletter.support101.co/blog/better-together-collaboration-growth-whats-ahead-this-summer) ## [The BF Newsletter is Evolving (And Moving to Skool!)](https://newsletter.support101.co/blog/the-bf-newsletter-is-evolving-and-moving-to-skool) ![Picture of Joseph Barsano](https://newsletter.support101.co/hs-fs/hubfs/image-Jul-01-2025-05-23-16-2310-PM.png?width=50&name=image-Jul-01-2025-05-23-16-2310-PM.png) [Joseph Barsano](https://newsletter.support101.co/blog/author/joseph-barsano) Oct 1, 2026, 3:54:34 PM Dear BF Partners, [Read more](https://newsletter.support101.co/blog/the-bf-newsletter-is-evolving-and-moving-to-skool) ## [Behind the Scenes: Platform Upgrades, Insurance Updates & New Tools](https://newsletter.support101.co/blog/behind-the-scenes-platform-upgrades-insurance-updates-new-tools) ![Picture of George Lin](https://newsletter.support101.co/hs-fs/hubfs/Untitled.jpg?width=50&name=Untitled.jpg) [George Lin](https://newsletter.support101.co/blog/author/george-lin) Apr 1, 2026, 3:24:49 AM As we head into Q2, I wanted to give you a look at some of the major projects we've been working on... [Read more](https://newsletter.support101.co/blog/behind-the-scenes-platform-upgrades-insurance-updates-new-tools) facebook-f icon linkedin-in icon Twitter icon instagram icon - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 --- # BF Publications 123 Main Street, City, State 11111 Copyright © 2026, BFS ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "George Lin", "url" : "https://newsletter.support101.co/blog/author/george-lin" }, "dateModified" : "2026-10-01T21:29:40.516Z", "datePublished" : "2026-10-01T21:29:40.000Z", "headline" : "Introducing the Tradeshow Matrix: Built for You", "mainEntityOfPage" : { "@id" : "https://newsletter.support101.co/blog/introducing-the-tradeshow-matrix-built-for-you", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" }, "name" : "BFS" } } ```